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ÚCHÈ is a Dubai-based womenswear brand founded by Nigerian designer Uche Joy Orah, whose path to fashion was anything but traditional. After working as a student nurse, FX broker, gym manager, and more, she discovered her creative calling at age 36—and hasn’t looked back since.
Rooted in the Igbo word for “ideas,” ÚCHÈ embraces contrast, curiosity, and bold self-expression. The designs blend timeless and unconventional materials into sculptural, ever-evolving silhouettes made to stand out.
At the heart of the brand is a commitment to inclusivity. As someone who struggled to find clothing that fit well and felt stylish, she made sure every ÚCHÈ design offers a made-to-measure option—ensuring women of all sizes can feel confident, seen, and celebrated.
But ÚCHÈ doesn’t stop at fashion. The brand supports local artisans and gives back through community initiatives—providing computers to schools in underserved areas and using creativity as a force for impact.
ÚCHÈ is for anyone who dresses with intention, leads with individuality, and values design that tells a story.